Augmented reality ice cream machine trades smiles for desserts. Customer experience company SapientNitro and ice cream makers Unilever are teaming up to make us smile for ice cream. They’ve developed what they’re calling the world’s first smile-activated vending machine.
SapientNitro is currently testing out the machine at the Cannes Lions International Advertising Festival. When you step in front of the screen your face is framed with a mustache and transported to the augmented reality of Unilever.
After it prompts you to smile, the dessert-vending device measures the wideness of your grin using facial recognition technology, snaps a pic, and, with your permission, uploads that snap to Facebook. Next, you choose the free treat of your choice via the touchscreen at the front of the machine and collect your sweet reward. (Treats will only be free at Cannes.)
You can check out a gallery of smiles now on Cannes Sapient Nitro’s Facebook Page.
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