Gap Goes Back to the Original Logo!

After receiving much criticism via Facebook and Twitter, Gap has reverted to its original logo.

Last week, Gap unveiled a new “more contemporary” logo. The retailer’s customers were not so thrilled about the change, sending thousands of negative tweets and Facebook status updates about its design and protesting with a fake twitter account.

Gap took the hint and decided to reverse the decision with this announcement on its Facebook Page.

“Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowdsourcing, we’re bringing back the Blue Box tonight.”

While social media wasn’t the only reason that Gap felt compelled to revert to the old logo, it definitely was a major factor. Social media mobilized and spread the word about the logo change. In this case, the company listened to its customers and worked the rapid feedback of social media to their advantage. Way to go Gap!