Toronto-based social change agency Manifest Communications has launched a campaign to rebrand and promote Toronto's tap water as 'T.eau'.
“Toronto’s tap water is award-winning and rigorously tested,” say Manifest President Mark Sarner. “But people still buy bottled when there’s an environmentally-friendly alternative available literally everywhere.”
By using a cheeky name reminiscent of fancy bottled water, Manifest hopes to add to the fun factor of tap water. T.eau's slogan "Get Tappy" encourages users to make a positive and environmentally friendly water choice.
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