Monday, August 8, 2011

The Tap Water of Toronto Officially Named T.eau

Toronto-based social change agency Manifest Communications has launched a campaign to rebrand and promote Toronto's tap water as 'T.eau'.

“Toronto’s tap water is award-winning and rigorously tested,” say Manifest President Mark Sarner. “But people still buy bottled when there’s an environmentally-friendly alternative available literally everywhere.”

By using a cheeky name reminiscent of fancy bottled water, Manifest hopes to add to the fun factor of tap water. T.eau's slogan "Get Tappy" encourages users to make a positive and environmentally friendly water choice.




Monday, June 20, 2011

Google's Search by Image



With Google's search by image you can now upload an image to search. This tool is especially amazing if you have a brilliant photo and want to know where it's from. Also great for finding new blogs that suit your interests.

Check it out.

Tuesday, June 7, 2011

Wristband and iPhone Combine to Make a Silent Alarm

Brilliant, brilliant, Lark unveils silent alarm which allows you to wake up to sweet vibrations rather than a jarring alarm.

Monday, May 16, 2011

Mercedes Interactive Print Ad



A brilliant execution merging digital with print for a more interactive experience.

How Would You Leica?

Black Design Associates have come up with a bold new idea that combines an iPhone with a Leica i9. The unique concept is a Leica case that turns the iPhone into a full-fledge camera.

Place the iPhone inside the “case,” and you get a ready-to-shoot camera with internal flash memory, a 12.1 megapixel sensor and 8x optical zoom. On the back side, you control it through the iPhone’s 3.5-inch retina display, which doesn’t at all sound like a bad way to operate a camera. Of course, the iPhone also brings some additional perks, such as the ability to quickly compress photos and videos and share them on your favorite social network.



The concept, still far from production, is an interesting one for merging camera phones with high-end cameras. I sincerely hope Leica decide to roll this out.