Augmented Reality Cinema App Overlays Scenes from Movies with Real Life

Hustling a Job with Twitter

Twitter Job Hustle from Wonder Years on Vimeo.

Bas van de Poel and Daan Van Dam get creative with Twitter to get some attention and job interviews.

This is the Twitter Job Hustle.

The Tap Water of Toronto Officially Named T.eau

Toronto-based social change agency Manifest Communications has launched a campaign to rebrand and promote Toronto's tap water as 'T.eau'.

“Toronto’s tap water is award-winning and rigorously tested,” say Manifest President Mark Sarner. “But people still buy bottled when there’s an environmentally-friendly alternative available literally everywhere.”

By using a cheeky name reminiscent of fancy bottled water, Manifest hopes to add to the fun factor of tap water. T.eau's slogan "Get Tappy" encourages users to make a positive and environmentally friendly water choice.

Google's Search by Image

With Google's search by image you can now upload an image to search. This tool is especially amazing if you have a brilliant photo and want to know where it's from. Also great for finding new blogs that suit your interests.

Check it out.

Wristband and iPhone Combine to Make a Silent Alarm

Brilliant, brilliant, Lark unveils silent alarm which allows you to wake up to sweet vibrations rather than a jarring alarm.

Mercedes Interactive Print Ad

A brilliant execution merging digital with print for a more interactive experience.

How Would You Leica?

Black Design Associates have come up with a bold new idea that combines an iPhone with a Leica i9. The unique concept is a Leica case that turns the iPhone into a full-fledge camera.

Place the iPhone inside the “case,” and you get a ready-to-shoot camera with internal flash memory, a 12.1 megapixel sensor and 8x optical zoom. On the back side, you control it through the iPhone’s 3.5-inch retina display, which doesn’t at all sound like a bad way to operate a camera. Of course, the iPhone also brings some additional perks, such as the ability to quickly compress photos and videos and share them on your favorite social network.



The concept, still far from production, is an interesting one for merging camera phones with high-end cameras. I sincerely hope Leica decide to roll this out.

The Offline Social Network

Amazing! Really puts Facebook privacy into perspective..

A Day Made of Glass: The Future of Touch Screen Technology

Innovative Twitter Campaign

When you think of all the companies that have successfully launched Twitter campaigns, it doesn't seem likely that a shave gel company would be among them. However Edge Shave Gel have executed one of the most creative campaigns by utilizing what many Twitter users already love to do: complain. By encouraging Twitter users share what they find #soirritating,
EdgeShaveZone are dedicated to alleviating their followers irritations. By creatively dolling out solutions, the Edge team has solved problems ranging from running out of cereal to replacements for expensive gadgets. While the team has given away expensive prizes like iPads and game tickets, sometimes the solution is as simple as a funny video to brighten the user's day.

The Edge Anti-irriation campaign is so successful as users willingly choose to interact with the brand. Many users find the EdgeShaveGel feed to be massively funny. For instance, when one woman tweeted that her husband refused to wear his hearing aids, EdgeShaveGel responded by sending her a megaphone. The woman then posted a Twitpic of her speaking to her husband through the megaphone. This engagement drew attention from other Twitter users who in turn became followers.

The Edge Anti-Irritation campaign has been running for around 3 months and has so far gained over 2,000 followers. I believe this number will grow exponentially as the campaign becomes viral.

Follow the EdgeShaveGel campaign on Twitter