EdgeShaveZone are dedicated to alleviating their followers irritations. By creatively dolling out solutions, the Edge team has solved problems ranging from running out of cereal to replacements for expensive gadgets. While the team has given away expensive prizes like iPads and game tickets, sometimes the solution is as simple as a funny video to brighten the user's day.
The Edge Anti-irriation campaign is so successful as users willingly choose to interact with the brand. Many users find the EdgeShaveGel feed to be massively funny. For instance, when one woman tweeted that her husband refused to wear his hearing aids, EdgeShaveGel responded by sending her a megaphone. The woman then posted a Twitpic of her speaking to her husband through the megaphone. This engagement drew attention from other Twitter users who in turn became followers.
The Edge Anti-Irritation campaign has been running for around 3 months and has so far gained over 2,000 followers. I believe this number will grow exponentially as the campaign becomes viral.
Follow the EdgeShaveGel campaign on Twitter
