Monday, May 16, 2011
Mercedes Interactive Print Ad
A brilliant execution merging digital with print for a more interactive experience.
How Would You Leica?
Black Design Associates have come up with a bold new idea that combines an iPhone with a Leica i9. The unique concept is a Leica case that turns the iPhone into a full-fledge camera.
Place the iPhone inside the “case,” and you get a ready-to-shoot camera with internal flash memory, a 12.1 megapixel sensor and 8x optical zoom. On the back side, you control it through the iPhone’s 3.5-inch retina display, which doesn’t at all sound like a bad way to operate a camera. Of course, the iPhone also brings some additional perks, such as the ability to quickly compress photos and videos and share them on your favorite social network.
The concept, still far from production, is an interesting one for merging camera phones with high-end cameras. I sincerely hope Leica decide to roll this out.
Place the iPhone inside the “case,” and you get a ready-to-shoot camera with internal flash memory, a 12.1 megapixel sensor and 8x optical zoom. On the back side, you control it through the iPhone’s 3.5-inch retina display, which doesn’t at all sound like a bad way to operate a camera. Of course, the iPhone also brings some additional perks, such as the ability to quickly compress photos and videos and share them on your favorite social network.
The concept, still far from production, is an interesting one for merging camera phones with high-end cameras. I sincerely hope Leica decide to roll this out.
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